In this talk, I will first look at the broad question of how to compare electrochemical routes with traditional thermochemical routes for chemical transformations, aiming to answer the question “If I can apply mechanical energy (pressure), thermal energy (temperature), or electrical energy (voltage) to a chemical reaction, which should I use?” I will present a framework for comparing voltage, temperature, and pressure as thermodynamic driving forces to help quantitatively discriminate between energy sources. Second, I will discuss electrochemical utilization of ammonia. Ammonia has one of the largest global production rates by volume, and it is a nexus synthesis molecule: it either directly or indirectly provides nitrogen for a range of molecules including specialty chemicals, polymers, and pharmaceuticals. Ammonia is also attractive as an energy-dense, carbon-free fuel. Because of this, it represents an important target for electrification. I will discuss the kinetics of ammonia electro-oxidation, i.e., the breaking of the nitrogen-hydrogen bonds, as well as how an applied potential can help form carbon-nitrogen bonds, an electrochemical analogue to traditional reductive amination. Last, I will propose an energy storage paradigm that leverages ammonium formate, a combination of ammonia and formic acid, to store renewable electricity. I will discuss the advantages of this fuel and demonstrate how voltage can aid in the release of energy from this fuel. Overall, I will start with the broad question of why and when to use voltage in the chemical transformations, and then I will focus on how electrochemistry can aid in ammonia utilization for both synthesis reactions and energy storage purposes.