In this study, multiple electrochemical steps were employed to prepare high-performance Pt-decorated Au dendrite catalyst for DFAFC. At first, Ni film was electrodeposited on carbon paper (CP). After Au displacement and subsequent electrochemical etching, porous Au dendrite was prepared on CP (Au/CP). Then, Pt self-terminated electrodeposition (SED) was performed on Au/CP. SED facilitates the atomic layer deposition of Pt via repeated deposition pulses on Au substrate. By applying the highly negative potential Pt deposition is quenched by immediate H adsorption, which prevent the further Pt deposition. The H passivated Pt surfaces are reactivated with applying the positive potential for oxidation of the adsorbed H. By controlling the number of deposition pulse, Pt loading mass, Pt roughness, and Pt coverage on Au can be easily controlled. The Pt loading mass and Pt coverage of Pt1/Au/CP were 0.005 mgPt/cm2 and 0.45, respectively. The FAOR performance of the prepared Pt/Au/CP was measured by cyclic voltammetry (CV). During the CV test, an enhancement of the selectivity for direct pathway is observed in all electrodes. The density functional theory calculation revealed that this unexpected enhancement is due to the decreased Pt coverage during the FAOR. The 20 cycled Pt1/Au/CP exhibited the high selectivity for the direct pathway of FAOR, and extremely higher mass activity compared with state-of-the-art Pt-Au catalyst. The CO chemisorption measurement using in-situ diffuse reflectance infrared Fourier transform spectroscopy spectra confirmed that a few Pt atoms were formed on Au/CP and their stability during the FAOR. Finally, the prepared electrode was employed for the anode of DFAFC single-cell tests, exhibiting superior Pt mass activity than state-of-the-art Pt–Au catalysts.