Bulk sulfur incorporating 3 wt% gold nano-powder is investigated as possible candidate to maximize the fraction of active material in the Li-S battery cathode. The material is prepared via simple mixing of gold with molten sulfur at 120 °C, quenching at room temperature, and grinding. This comprehensive study reports relevant electrochemical data, advanced X-ray computed tomography (CT) imaging of the positive and negative electrodes, and a thorough structural and morphological characterization of the S:Au 97:3 w/w composite. This cathode exhibits high rate capability within the range from C/10 to 1C, a maximum capacity above 1300 mAh g_S^-1, and capacity retention between 85% and 91% after 100 cycles at 1C and C/3 rates. The novel formulation enables a sulfur fraction in the composite cathode film as high as 78 wt%, an active material loading of 5.7 mg cm^-2, and an electrolyte/sulfur (E/S) ratio of 5 µL mg^-1, which lead to a maximum areal capacity of 5.4 mAh cm^-2. X-ray CT at the micro- and nanoscale reveals the microstructural features of the positive electrode that favor fast conversion kinetics in the battery. Quantitative analysis of sulfur distribution in the porous cathode displays that electrodeposition during the initial cycle may trigger an activation process in the cell leading to improved performance. Furthermore, the tomography study reveals the characteristics of the lithium anode and the cell separator upon a galvanostatic test prolonged over 300 cycles at a 2C rate.